
Beverage Trends·6 min read
Matcha's Global Supply Crunch Is Reshaping Café Menus
Japan's ceremonial-grade matcha is sold out through 2026. US cafés are quietly switching to culinary blends, Chinese sourcing, and shrinking serving sizes.
May 13, 2026
4 signals tagged #supply chain.

Japan's ceremonial-grade matcha is sold out through 2026. US cafés are quietly switching to culinary blends, Chinese sourcing, and shrinking serving sizes.
May 13, 2026

Drought in California, Mexico, and the US Southwest is forcing beverage majors to relocate bottling, switch ingredients, and disclose water risk to investors.
May 13, 2026

Spent grain flour, okara, fruit pulp powders, and whey isolates are showing up in mainstream CPG. The supply is finally there. The consumer story is still confusing.
May 13, 2026

Wholesale olive oil prices have fallen roughly 40% from their 2024 peak, but premium single-origin EVOO is holding price — and capturing the trade-up shopper for good.
May 9, 2026